An excellent promotional strategy goes a long way in building a great product. Adding promotional items to your campaigns is an effective way of always keeping your brand in your consumers’ purview. Although there are many items you can use for branding, the practical items, which people use the most, have the best effect.
Drink bottles are great as promotional items because they are frequently used objects, and provide just the right amount of surface area to display your brand name and logo. Click here to know more.
Here are some points as to why you should consider including them in your marketing campaigns.
1. Easy to Customise
Although drink bottles are relatively common to use, they are easy to customise and provide ample design scope. You can start with the shape and size of the bottles. Choose an exciting shape and see how your customised design will look on them.
The font and logo should be presented in the best possible light, without screaming for attention. You can use attractive colors based on your target audience. There are sporty designs for promoting health drinks and traditional designs with clean lines for more official events. You can customize drinks bottles in any way you want.
If you are a small business with a modest budget and want to conduct an effective marketing campaign, then drink bottles will fit the bill perfectly. They are not very expensive, and you can buy them in bulk for mass distribution, without burning a hole in your pocket.
Of course, you cannot compromise on quality. If you are opting for plastic bottles, ensure that they are made from high quality, food-grade plastic. But even then, they cost far less than many other items, and you can still make them look fancy with customization.
3. Mobile Advertising
People usually carry their drink bottles with them wherever they go. Be it to the gym, or while picking up kids from the school, most people have bottles with them. It is an excellent form of mobile marketing, where not only the user gets to see your brand name and logo on display, but other people get to see it too.
When they see it too often, they naturally become curious about the brand and are more open to trying their products and services. They will also equate the bottles’ quality with the quality of services you provide, making sense to invest in appropriate drink bottles.
Many people are now against using single-use plastics as they have grown to care more about the environment. If your bottles are reusable and made from recycled items, you will reach out to them better.
The bottle will last with the user for a long time to come and serve them in many ways. They can take the bottles for their jogging, trekking trips, and even for office use. You can use drink bottles at fundraisers, promotional events, and even office parties. With so much to offer, drink bottles make the perfect canvas for displaying your brand, logo, and contact information. It is a great way to capture the customer’s attention, and you will find many conversions after you have used them in your campaigns.
This article Why Should You Include Drink Bottles in Your Promotional Strategy? appeared first on Entrepreneurship In A Box by Dragan Sutevski