Business requires an edge, no matter your industry. Your edge might be a competitive pricing structure or the ability to quickly market your products to prospective buyers faster than your competitors.
One thing remains constant in creating a business edge, and that’s the importance of a large scale digital footprint. Your web page is the first thing that most customers will see, 22% of global shopping is done online to the tune of hundreds of billions of dollars a year. This means that in order to grow your operation you will have to embrace the fertile marketplace of the internet.
Search Engine Optimization Explained
Simply put, SEO (or Search Engine Optimization) is a set of practices that make your online content more visible to Google and other search engines. By optimizing your search engine results, you’re making your content more visible to their users — your potential customers. Ranking well on the Google search results page is a critical goal for any firm with a digital presence. Having your content featured on the first page can boost your traffic by an order of magnitude, but staying there can be tricky. This is where the art of SEO comes into play.
Professional SEO Strategizing
Finding a reputable outlet for Search Engine Optimization, like LinkGraph, is the best way to give your business a boost. SEO practices can be hard to learn and implement for those new to online content development, so the strategies employed by a group well-steeped in these functions can act as a fantastic learning experience for your content creation team.
SEO begins with a strategy and the rollout of compelling content. This is something that optimization teams take incredibly seriously because the content creation arm of your SEO framework can either make or break your push for greater digital readership. Adding routine blog posts is a great way to beef up your site’s footprint, but without interesting pieces, you won’t drive much additional traffic. Therefore, an SEO strategy starts with a publication calendar and keyword research that will illuminate target words and phrases of interest to your prospective readers.
This can help you design a month’s worth of content. You can begin to create articles about the areas of greatest interest to your target audience. Keyword research helps to highlight the most searched for components of a genre. For instance, buyers looking for new tools might search for ‘best hammer,’ ‘Craftsman tools,’ or ‘IKEA toolbox.’ Capturing these insights can help you tailor your content in order to rank highly for each of these search terms to give your page a better chance of being in the first search results and getting clicked on, no matter what the original search parameters were.
Of course, content that’s interesting is also crucial. You may achieve a first-page ranking, but without an interesting title and a piece of writing that makes readers want to stay until the bottom of the page, you won’t convert any new clients to your sales area. Content needs to capture the attention of the search terms, but it also needs to sparkle for the human readers who will consume it. Striking this balance is the sweet spot of SEO professionalism, and is an everyday occurrence for professional search engine optimizers.
Utilizing the available talent can help give your business a significant edge up on your competition. The infusion of high quality, optimized content, the building of solid external links, and a dedicated publication schedule that becomes recognized by readers and indexing programs alike will all create a major increase in traffic to your web page. Additionally, the time you spend working with SEO services can be used as a fantastic learning opportunity for future growth.