What Is An Infographic And How Can You Create One

If you are someone who has no idea what an infographic is then simply put an infographic is a graphic visual representation of data, information, and knowledge that is created for the sole purpose of presenting information clearly and quickly. Infographic design services are available online that can be used to create an effective infographic.

Infographics are becoming more and more popular every day because of the fact that they have been known to improve cognition by the help of using graphics to enhance a human visual system’s ability to see trends and patterns.

Steps to Create an Infographic

There are a series of steps that need to be followed to make sure that your infographic is both engaging and effective in driving audiences towards your products, services, or message. These steps are explained below;

Identifying your Audience

If you want to use your infographic for effective digital marketing you need to make sure that you design it while keeping your target audience in mind. You need to make sure that your infographic delivers accurate information in a compelling manner with the help of using effective graphics.

When you are thinking about visualizing your data, you need to keep the type of audience you want your message to engage and to reach out to in mind as it is the key to effectively design and use your infographic to its full potential.

Collecting the Content and Data you want to Include in your Infographic

After choosing the audience you want to reach out to, the next step is to properly list and organize all the data and information that you want to include in your infographic. You can either create your own original data or use the data from a third-party but be mindful of citing your source if you decide to go with third-party data.

When you are about to create your infographic, you need to make sure that the data you are using is comprehensive enough to make sure that your readers can get a clear idea about the message you are conveying through your infographic.

Choosing Your Desired Template

After you have gathered and organized the data you want to include in your infographic, the next step is to choose an infographic template that will be appropriate for the way you want to represent your data to the audience. Every template is used for a specific purpose so that is why it is crucial that you choose the one that is best suited for your specific needs. There are several types of infographic templates and some of them are;

Side-by-Side Comparison Infographic

This type of infographic is used to compare one concept with another either to show which one is actually superior or just to show two competing entities.

Flowchart Infographic

This design is ideally used for presenting a workflow of your business or organization. It can also be used to show the working of a linear or cyclical process.

Timeline Infographic

This type of infographic can be used to tell a chronological story. It can also be implemented to show the history of a product, business, industry, or concept.

Graph-Based Infographic

This design is ideally used by content creators as a way of publishing a high volume of statistical data or information.

Image-Heavy Infographic

As the name implies, this type of infographic is used to help content creators who are looking to explore various trends and information with the help of designs, photos, and shapes rather than numbers and figures.

In the aforementioned text, we have discussed what an infographic is and how it is used. We have also discussed some key steps that are needed to be followed in order to create an effective infographic as well as the type of infographics that can be used based on your needs and requirements.

This article What Is An Infographic And How Can You Create One appeared first on Entrepreneurship In A Box by Dragan Sutevski

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