Joining YouTube and starting a channel with the intent to monetize it could be a good business venture. There are plenty of YouTubers who make bank on the platform.
However, do not expect to make money that easily. Inexperienced YouTubers struggle to attract subscribers and users. At the same time, starting a YouTube channel from scratch is going to be difficult for most people.
The tips below should help you come up with a solid YouTube strategy to monetize a channel and make an income that is decent enough to sustain you.
Tip #1 – Look for Inspiration
Your channel should be unique as far as content goes, but it may be difficult to come up with ideas regularly. Thankfully, there are plenty of talented content creators on YouTube. You should not have problems finding sources of inspiration.
You can watch videos directly on YouTube or use a video downloader to download videos on your laptop and watch them while you are traveling and have no internet access.
Of course, it is important to understand that copying other YouTubers is not the right approach. If anything, doing so is likely to backfire. The goal is to gather an idea here and there and spin it in a unique way.
Tip #2 – Polish Your Editing Skills
It is no secret that big channels hire dedicated editors. However, for someone new, you may lack the necessary resources to hire a freelancer to edit your videos, meaning that you will need to do the work yourself.
Video editing requires patience. You will need to polish your skills to create engaging videos. The more time you spend, the better your craft will be. Once you learn the basics, move to more complicated stuff, like applying a vocal remover tool and extracting audio you can reuse for your video or add special effects.
If you succeed and start making enough money, hiring a video editor will become a possibility, though some YouTubers edit videos themselves despite having millions of viewers.
Tip #3 – Create Interesting Video Titles
Sticking to clickbait titles might not feel right, but that is the way YouTube is nowadays. If you do not have an interesting title, do not expect to attract that many viewers.
Sure, taking things a bit too far and introducing dramatic words just to get a reaction may have a reverse effect. Similar to other aspects of your YouTube channel, video titles require fine-tuning. Test different variations to see which works. And once again, if you need ideas, look at what other channels on the platforms are publishing.
Tip #4 – Emphasize Thumbnail Quality
YouTube thumbnails are the pictures you see before clicking on the video. If you were to look at some of the biggest channels on the platform, you would notice how the people behind the video use their silly faces and include keywords that are thought-provoking.
The goal is to get potential viewers to click on a video. If an interesting thumbnail helps attract viewers, then go for it.
Tip #5 – Collaborate With Other YouTubers
Collaborating as a new channel may be difficult because there might not be that much in it for others. Thus, it would probably be better not to bother with bigger channels and try your luck with other small YouTubers.
Giving each other a shoutout and redirecting audiences to your channels is a good way to boost view and subscriber count.
The more your channel grows, the more opportunities there will be to cooperate with other content creators. Keep that in mind and try your best to expand your network of connections on YouTube.
Tip #6 – Promote Your Channel
Expecting natural channel growth may be far-fetched even if you optimize video descriptions and titles.
No, you will need to promote your videos to keep the channel growing. There are multiple ways to attract more viewers.
Social media is one of the best places. You can post videos on your personal timeline or find relevant groups. Platforms like Reddit and Quora are also worth considering. If a video goes viral there, you can expect an influx of new subscribers.
Tip #7 – Focus on Content Quality and Schedule
YouTube is the most popular video platform on the internet, so it is natural that it attracts different content creators.
If you want to become popular and monetize your channel, emphasize content quality. Lackluster videos will not help you, especially in the long run. Even if you have a particular gimmick, people are likely to unsubscribe after a while when your content becomes too boring or repetitive.
The schedule is another aspect. By publishing videos regularly and on specific dates, you create expectations. Failing to meet those viewer expectations is another reason why some YouTubers start losing subscribers and are not getting as many video views as they did.