Seven Ways That Social Media Can Benefit Businesses

What a year the last twelve months have been. For the majority of us, it has been some of the most challenging and tough periods of our lives, with people affected in numerous ways. Whether directly or indirectly impacted by the pandemic, businesses big and small have felt the brunt of the pandemic and shutdowns like no other.  

As we make our way into a new year, glimmers of hope shine through. The numerous available vaccines are being distributed to the population, and the light at the end of this very long tunnel is slowly becoming ever more apparent.  

The business world is ever-growing and ever-changing; always on the lookout for ways they can grow and tools that they can use to benefit themselves. The emergence of social media and other technologies has revolutionized the way that business works, mainly when you understand the benefits that it can have for your business and others.  

If you are a novice when it comes to this type of thing, fear not! You are in the right place. We have detailed below a list of ways that social media can benefit businesses, both in a time when we are relying heavily on technology and beyond.

Ways That Social Media Benefits Business

1. Allows You to Communicate Closely and Intimately with Audiences and Customers:

Social media has completely shaken up the ways that we can communicate with customers and has provided businesses with a direct communication channel. It is within the name, really. It is a social media platform, one that encourages engagement and conversation among parties, rather than one side doing all the talking. By using social media daily to deal with any queries that customers may have, or by merely engaging with them, you will be building a reputation as a brand or business, who communicates well with customers. Hosting giveaways and competitions throughout the year is also a sure way of promoting your business, services, or products and encouraging the customers to get involved. This leads us to the following point.

2. Nurture and Reward Existing Customers and Audience Members:

Nurturing and rewarding your existing customers is essential when considering the ways that your business is growing and for promoting further growth moving forward. While it is necessary to focus on bringing in new customers to your business, you must not forget about those loyal to your company and its brand; they are the ones who have got you to this point, after all. By rewarding the existing customers and nurturing the relationships that you have with them through social media, you can rest assured that they will come back in the future to use your services and products. Whether this is through regular competitions, or reward schemes, whichever you choose is sure to make a difference.

3. Free Way of Promoting Your Business, Services, and Products:

For those looking to promote their business without breaking the bank, social media is a great way to do that. By utilizing the various social media platforms, you will be reaching a broader audience; different audiences tend to use other social media platforms. What’s more, social media provides businesses with a creative outlet; you can promote your business in a fun and unconventional way. While it is a cheaper way of promoting your business than other available avenues, there is also an opportunity to pay for advertising online to promote your business even further; whether using an in-house member of staff or by outsourcing the role to a social media marketing agency. This leads us to the next point.

4. Social Media Saving Your Business Money:

While it does seem a bit farfetched, social media is, in fact, a cheap but effective way of promoting your business and its services or products. For the most part, social media is free to use; you need not pay to set up an account on numerous platforms. However, there are ways that social media can save you money, and this includes outsourcing the role to an external social media marketing agency. By doing so, you are not under the obligation to train an existing staff member in all thing’s social media, nor will you need to hire someone who knows how to use it fully. Furthermore, there is no need to purchase any necessary and sometimes expensive equipment; social media marketing agencies have all this and more. Agencies like LNP Media Group provide businesses like yours with years of expertise in this sector and have all the necessary software and equipment. You are in safe hands, that’s for sure! To find out more about how a social media marketing agency like this can help you and your business grow, head to

5. Linking Your Social Media Accounts and Website Can Help Boost Traffic:

For those who are clued up on Search Engine Optimization (SEO), this is something that is probably ingrained in your mind. For others who have less knowledge about this type of thing, this is for you. By linking your website to your social media accounts – having the website in the description section of your profiles or linked in the bios – you are contributing towards how it appears to the search engine. The visibility will rise and ensure that your profiles and website are among the top results when people search for a term related to your business, social media, and website. Furthermore, having your website visible on social media accounts will make it a lot easier for customers and those viewing your profile to move between them, which is what you want as a business owner, after all.

6. Networking Opportunities Aplenty:

Finally, social media is a great tool to use when networking with like-minded individuals or with other businesses within the same industries and sectors as yourself. With most of the world relying heavily on technology at present, this is something that has increased with time and is said to be more effective when establishing relationships than in-person networking. Collaborating with other brands and businesses on your social media platforms will boost both of your visibilities, respectively – with double the audience and customers being reached – and will provide you with more opportunities to build your customer base.

7. Analyzing and Monitoring Your Performance:

As a company, it is important to be monitoring the day-to-day comings and goings of your business. It can often be challenging to determine whether the efforts that you are putting in are paying off. Most of the time, you recognize the effects of the measures when it is too late. Using available analytical tools on social media platforms, monitoring the traffic on the social media sites, and on your website, you can determine how well your social media strategy is working and what needs to change moving forward. Continually monitoring this type of thing and adapting to the customers’ demands will ensure that you utilize social media to your advantage.

These are but some of the benefits that social media can have for businesses in the present day, and we hope that you have found the list insightful in some way. Whether you are a social media whizz or a complete novice, you will know what works for your business and what doesn’t in no time! 

This article Seven Ways That Social Media Can Benefit Businesses appeared first on Entrepreneurship In A Box by Dragan Sutevski

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