Starting a business is a daunting challenge by itself. However, starting your business is the easy part. Eight out of ten businesses fail in the first five years. The reason is that they are unable to grow after they begin.
Growing a business is much harder than opening one. The main reason why businesses are able to grow is successful marketing. Applying the right strategies for your business all but guarantees growth. The following are marketing strategies that you can use to grow your business:
Social Media Marketing
No marketing strategy today is as powerful as marketing on social media. The reason is that social media gives you access to billions of potential customers from all over the globe.
Granted, you cannot market to the entire social media audience, so you will have to find a niche. You still get a much wider audience than any other marketing strategy.
There are various levels of marketing on social media depending on your marketing budget. On the other hand, if you can properly utilize social media marketing, your business will definitely grow.
Start a Blog
A great marketing strategy that is often ignored by small businesses in particular is blogging. Many people avoid blogging because they don’t have the vision as to what it can provide.
You don’t even have to create your own blog posts, though you should if you can. You can pay a professional writer to create blog posts for you.
Blog posts are the most common form of content marketing today. About a fifth of professional online marketers states that content marketing has the greatest impact on their business of all marketing channels.
Blogging gives you an audience of people who are more likely to purchase your product if you offer pertinent information. If you blog on other people’s or business’s sites, you also gain access to their audience which is a great marketing technique.
Start an Email List
Email marketing is one of the oldest marketing strategies used online but is still very viable. The reason is that it is a time-tested avenue for marketing success so starting an email list is one of the best things you can do for your business.
There are paid and free email marketing systems so you can choose whichever suits your purposes. The first thing you need to do is, obviously, to create an email list, and there is a lot of advice online about the best ways of starting one. These days there are more tools to help you with email marketing than there have ever been before.
An email list is a great marketing strategy as it allows you to interact with your customers, existing, and potential. It also allows you to keep them abreast of any new development in your business.
Search Engine Optimization
In the modern age, people use search engines as the gateway to information. That includes searching for information that pertains to your service or product.
If you want as many people as possible to know about your business, you should definitely focus on search engine optimization (SEO). SEO refers to how you structure your website and web pages so they rank high on search engine results pages.
You need to understand search engine optimization and apply what you learn. Ranking high on search engine results is a surefire strategy to grow your business.
Create Video Tutorials
Most people searching for information about products and services are looking for value. A great way to provide value to potential and existing customers is to create video tutorials.
Video tutorials explain to your audience how to use your product or service. They may also explain other factors relating to your business and products/services.
Teaching people something useful is one of the best ways to increase attention to your product or service. Step-by-step tutorials are the best way to teach people how to manually do things.
It will not only boost your business’s visibility, but it will also increase sales hence increasing business growth.
Create a Lead Magnet
In the online business sphere, the way to get more customers is to generate more leads. Getting more customers is one of the best ways to grow your business.
A great lead magnet is one that connects you to the right audience. Instead of casting a wide net and hoping to catch fish, you can go to where you are most likely to catch fish even with a small net, metaphorically speaking.
Creating a great lead magnet is all about finding how to best address people’s problems using your business. The better your lead magnet, the more effective you are at reaching your audience.
Growing your business will include a tremendous amount of effort and skill. Great marketing strategies are your best tools for growing your business.
Start with the strategies outlined above and add your own. Soon, your business should be gigantic.
This article Marketing Strategies that Can Help Grow Your Business appeared first on Entrepreneurship In A Box by Dragan Sutevski
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