My Personal Experience
There are hundreds of Kartra reviews online.
However, between all of them, there are so few honest reviews.
So, I went into writing my own review of the Kartra software.
Kartra is an all-in-one sales page builder that lets you create web pages, sales funnels, checkout pages, and everything you need to market your business and sell products online.
In this Kartra review, you’ll find out why I’m recommending Kartra software for everyone who wants to increase business sales online.
What is Kartra?
Kartra is an all-in-one marketing solution for anyone who wants to run a successful online business.
The platform comes with all the essential tools that you would need to set up and maintain an online store.
Kartra comes packed with all the services that you would need for your online business.
Through the platform, you could access:
- Hosting services
- Email marketing services
- A/B split testing
- And other useful features.
One of the most significant selling points for Kartra is that the platform is backed by Frank Kern, the brains behind ClickFunnels.
Frank Kern is a marketing guru and an expert on direct response advertising.
Kartra provides some training for its users, which include Kern’s training modules.
Kern also backs up the available funnels on Kartra to help you scale your business.
What Can Kartra do For You?
Basically – everything.
Kartra boasts of being an all-in-one marketing and sales solution.
The platform ensures that you have access to all the tools that you would need to build and scale your online business.
So, what exactly can you do with Kartra?
- Kartra comes with a landing page builder which you can use to create stunning landing pages that convert. You can also use the builder to build entire websites.
- The platform also lets you develop and launch sales funnels and marketing campaigns that aim for higher conversion rates.
- Kartra also provides an email marketing platform that you can use to automate and customize your emails to your subscribers.
- Ultimately, the most impressive feature of the platform is analytics that can track your sales pages, funnels, emails, etc.
It is safe to say that Kartra does indeed offer all the marketing solutions that you need for your business in one platform.
That said, let’s delve into the platform’s key features.
Top Kartra Features Reviewed
Kartra comes packed with a variety of impressive features, like:
- Kartra page builder
- Kartra Mail
- Kartra leads
- Automated funnels and campaigns
- Kartra videos
1. Kartra Page Builder Review
Like many other landing page builders, Kartra uses a drag-and-drop functionality that ensures you have your landing page ready within a few minutes.
The main benefit?
You don’t even need any coding experience.
It is quite impressive that the platform comes with over 500 templates, that all fall under different categories.
Whether you are looking for a simple Home page template, a sales template, or a squeeze page template, Kartra has you covered.
All you have to do is browse the selection, choose the template that best suits you and start customizing it.
The page editor offers a what-you-see-is-what-you-get platform. Whatever changes you make to your pages are instant, and you don’t have to keep going back and forth to assess your progress.
Kartra also lets you add a variety of pop-ups to your pages. You can also add high-converting lead capture and checkout forms to prompt your users to take some specific action.
The page builder also lets you build entire websites. Just like in the case of pages, you can either choose to start from a template or a blank canvas and let your creativity thrive.
2. Kartra Mail Review
Kartra makes it easier for you to run seamless email and SMS marketing campaigns.
The email automation feature is quite impressive, I must say.
Kartra’s automation is in-built, so you are going to have an easy time creating and sending customized responses, depending on the actions your customers take within a sales funnel.
The If and Then automation system lets you set pre-defined conditions, then handles all the other actions for you.
You could, for example, set a requirement to have subscribers who haven’t opened any of your emails in 30 days removed from the newsletter.
Instead of always having to check who hasn’t opened your emails, the automation system will immediately cancel a user’s subscription according to the pre-set condition.
Kartra also offers a sequence builder, which you can use to compose highly converting marketing funnels of different sizes.
It is no surprise that this feature also comes with automation.
To build your first campaign, all you have to do is drag the elements that you want to be included in the campaign toa canvas.
Kartra then offers you an intuitive wizard to guide you through the entire process.
Kartra lets you monitor your email campaigns by providing you with all the numbers that you need.
The site’s email analytics gives you the numbers on how many clicks and opens you get and whether the emails are generating sales.
You can also tell which emails attracted spam complaints and unsubscriptions.
The analytics even tell you which is the optimal day and time to send your emails so that you maximize conversions.
The revenue rations that are included in the analytics help you determine how effective your marketing campaigns are, so you know where to improve.
3. Kartra Leads Review
With Kartra, you have access to all the information that you would need about your leads.
These details include their profile and history on your site.
You get to see which of your emails a user has received in the past, which ones they opened, what products they have ever bought, among other leads metrics.
Kartra records all your leads’ steps, so you can follow their journey through any of the sales funnels that you may have created.
You get to gain some valuable information on your leads’ behavior and detect any breaking points in the funnel so you can rectify them.
With lead tagging, you get to qualify and categorize your leads into sub-groups, by applying some custom labels.
This lets you perfect your marketing message to be specific to a particular demographic group.
Lead scoring, on the other hand, lets you quantify your leads. For example, you may choose to assign 5 points for every product bought.
You could then use the automation feature to attach a VIP tag to users with more than 30 points. It also helps you track your best customers and ensure that you don’t lose them with time.
4. Kartra Automated Funnels and Campaigns Review
Kartra helps you ensure that you only take a few minutes to build automated funnels and campaigns designed to increase your conversion rates.
Designing and launching advanced funnels with Kartra is even easier than with most marketing platforms.
This is simply because all the elements that you would need, such as pages, check out, mailing, membership sites, among others, are all connected within one system.
The sequence builder is especially useful for your marketing strategy.
The builder gives you a visual mind map of your marketing strategy. You only have to drag and drop elements onto a canvas as you like and use arrows to connect the flow.
Because of the in-built automation system, you don’t have to keep following up to check if the sequence flows as it should.
Once you have set everything, the builder will automatically run by itself all the time.
The ‘If This Then That’ make it easier for you to mark your business triggers and establish consequences for them.
This way, you can quickly create custom automation with your desired outcomes.
If you are looking for a more advanced marketing strategy, you can stack up the If conditions to form more advanced rules.
It is also quite impressive that Kartra lets you share your marketing ideas with other users on the platform.
If you would like to offer your marketing content to paying clients, Kartra enables you to export the content on-demand.
You can create and export everything from your account to your clients without sharing passwords or logging into a different account.
A campaign marketplace is an excellent place for anyone who is looking to sell their marketing campaigns.
All you have to do is create the content and let Kartra handle the payment and delivery for you. The marketplace also allows you to import campaigns from other Kartra users.
5. Kartra Videos Review
Kartra lets its users add videos to their marketing campaigns.
The available features on the platform give you complete control over the videos, allowing you to customize the look and feel, however much you want.
You may, for example, choose to mute the video on start, display social buttons, or autoplay the next video.
You can also embed your video into your website, or have it appear as a pop-up. You can even brand the video with your logo watermark.
Remember that Kartra is an interconnected system. As such, Kartra Videos knows your leads and can tell when they are watching any of your videos.
This feature comes in handy in lead management. You can tag your leads along the way and prompt them to take some action.
Calls to action are also essential to your business.
If handled correctly, these can skyrocket your conversion rates.
You can choose to include checkout buttons, share-to-watch buttons, and opt-in forms, all timed crucially, to trigger the right response.
Kartra also lets you decide between having the pop-ups as mandatory or let your users hide them away.
If you are continually using videos in your marketing campaigns, you may find it a challenge to keep up with all your uploads. Kartra gives you a centralized management system for all your videos.
The management system also lets you categorize the videos for faster management. Kartra does all the heavy work to host and stream all your video files.
This way, you don’t have to pay for an external hosting solution. It is also worth mentioning that Kartra optimizes the videos for use on all devices.
Your users, therefore, will access your site seamlessly, regardless of what device they are using.
6. Kartra Memberships Review
The Kartra Membership portal comes packed with several features to help you organize and share content with your customer base.
You can use the portal to share your knowledge with your customers while maintaining a premium experience for them.
The portal is ideal for any online business, whether you are looking to provide an online course, or simply build a private community of your user base.
Your customers will only need a single sign-on to access all the membership sites they are subscribed to.
If you would prefer to offer the content in different sets, you can use the site’s membership tiers to categorize your content.
You could also turn your content into a proper learning center using the portal.
The portal has a progression bar that tracks how far your customers have advanced within your content. This makes it easier for them to pick up from where they left.
You can also offer progressive content to lead your users into higher tiers.
You could, for example, several automated actions that lead a user to a different membership site once they are done with the current one.
The automated content drip is especially useful if you will be uploading loads of content in intervals.
This feature lets you release content on a timed schedule or queue up your content to be published at a specific date and time.
The portal also offers member management through a central console that displays everything you need to know about your members.
Through this, you can interact with your customers and provide better support for them. You also get to moderate how members of the community interact with each other by monitoring and approving their comments in the forum.
Review on the Kartra Benefits – What Do I Like the Most?
1. 100% Mobile-Responsive Templates
Getting a platform that offers more than just a few templates is no big deal.
However, most marketing software that comes with templates are usually not optimized for mobile use.
Your users will have a hard time accessing your site from their mobile phones.
Kartra solves this problem by offering mobile-responsive templates.
You don’t have to worry about losing mobile traffic since users get to view your site similarly to those using a PC or tablet.
2. Behavioral Adaptive Marketing
Everyone who’s running an online business now understands the importance of marketing.
So, how do you stay ahead of the competition?
Kartra aims to help you with this, thanks to BAM.
Given that Kartra manages your contacts, emails, subscribers lists, etc., the platform learns a lot about your target audience. Kartra then uses the information on the users’ profile to customize your pages to suit individual users’ needs.
Kartra offers tag-based, history-based, and list-based content to meet the dynamic needs of your site visitors. Doing so increases the chances of conversion.
3. A/B Split Testing
The split testing functionality on Kartra is more than sufficient.
This feature lets you test different versions of pages, emails, headlines, etc., that you have created an automatically choose the one with the highest conversion rates.
The tracking system does so in real-time, and lets you compare up to four versions of a page during a split test campaign.
Once you have defined your campaign’s main parameters, Kartra calculates the winning version to allow you to track your goals and revenue.
The certainty ratio is also quite useful in determining how effective your campaign is.
Unlike other platforms, Kartra allows you to define custom rotation percentages. You could, for example, run a 4-page campaign using a 10/20/30/40 percentage rotation.
4. Done-For-You Campaigns
Kartra gives you the option of using the already-proven campaigns available on the platform.
These fully built funnels are ready for use, and you can quickly import them by the click of a button.
The plug-and-play campaigns available on Kartra are proven funnels by well-known online marketers such as Frank Kern and Andy Jenkins.
Some of the famous campaigns available include the Four Day Cash Machine and the Quick Launch campaign, among others.
5. Kartra Academy
The Kartra Academy comes packed with numerous tutorials and marketing tips.
Given that Kartra is not precisely the most straightforward marketing tool, the academy is heaven-sent.
Through the academy, new users get insights into how the tool works and an overview of its features.
You also get access to the intuitive wizard that guides you through creating your first sales funnel or marketing campaign. Because of this, even new users can come up with powerful funnels and campaigns.
My Review on Kartra Pricing
Kartra offers several packages that cater to different individual needs. You get to choose the most suitable option for you, depending on the nature of your online business.
Let’s have a detailed look at the available Kartra’s pricing plans.
- Kartra Starter Plan
- Kartra Silver Plan
- Kartra Gold Plan
- Kartra Platinum Plan
The Starter Plan is best suited for businesses and companies that are only starting.
With this plan, users can manage up to 2,500 contacts, 15,000 emails, and host up to 100 pages. The plan also supports a bandwidth of 50 GB.
The Starter Plan, however, presents some drawbacks. Users can only sell 20 products and build two membership sites. The plan also allows for only one custom domain and one additional team member.
The Starter Plan goes for $99 per month or $79 if billed annually.
The Silver Plan is the most popular package among Kartra users. For $199 per month or $149 billed annually, users get access to unlimited pages, products, membership sites, team members, and helpdesks.
The Silver plan allows users to manage up to 12,500 contacts and 125,000 emails per month. It also supports three custom domains and a bandwidth of 125 GB.
As is the case with the Silver Plan, users who choose the Gold Plan gets access to unlimited pages, products, membership sites, etc.
This plan presents a difference in that users can manage up to 25,000 leads and send up to 250,000 emails per month. The plan supports a bandwidth of 250 GB, and you can add up t five custom domains.
For the Gold Plan, users part with $299 per month or $229 when billed annually.
For $499 per month, users with the Platinum Package can manage up to 50,000 leads or 500,000 emails per month. You can add up to ten custom domains with this plan that supports a bandwidth of 400 GB.
The Platinum Package offers the same unlimited products, as is the case with the Silver and Gold Plans.
With annual billing, users only pay up to $379 per month.
It is worth mentioning that all the plans, excluding the Starter Plan, include the Kartra Agency.
This feature allows you to access your entire agency portfolio. You also get to manage your clients’ accounts from a centralized console.
Is Kartra Worth it?
With Kartra, you can get rid of other marketing software because the platform comes with all the features that you would need to scale your business.
Kartra is an excellent choice for anyone confident that their business will make some money.
Using Kartra from the beginning reduces the need for migrating email sequences and pages later.
The platform also offers a 30-day money-back guarantee.
If you sign up for a plan and are not impressed with Kartra, you can cancel your subscription at any time within 30 days after your trial is over.
All you have to do is contact the helpdesk and have the customer support team send you a refund.
Given all the fantastic features that come along with it, Kartra is worth having a look.
Kartra Support Review
Kartra has a fantastic customer support system in place. From their website, you can contact them through the Support page to have all your issues addressed.
Kartra also has a vibrant Facebook community. Here, you can discuss your funnels, marketing strategies, and other marketing ideas with fellow Kartra users.
The Facebook Community will be the ideal choice if you are looking to get some different answers from fellow marketers.
Kartra’s support is also open to suggestions.
If you have an idea for an excellent feature, you can quickly contact the development team.
The team will consider your opinion and have the user community vote to determine which suggestion they should work on.
Kartra Pros & Cons
- The platform includes all marketing solutions in one place
- It comes with several tutorials to make it easier to understand the platform
- Comes with already optimized templates
- Includes a built-in photo library
- Allows you to save your creations in your library to use later
- You can categorize pages into folders for easier management of funnels
- It doesn’t include many integrations
- It may be a bit challenging for new users to get a grip of the platform
Main Takeaways From This Kartra Review
Kartra is as it markets itself, an all-in-one marketing solution.
Although it is best suited for more advanced marketers, users who are only getting started with online marketing can also benefit from the platform.
There are numerous tutorial videos available in the academy to help you get acquainted with the site.
The pricing plans are quite comprehensive, and Kartra has done its best to ensure that it caters to all kinds of users.
A PRO TIP: would be to go for annual billing to help you save up to 25%.
The best thing is that you don’t have to take my word for it. You could sign up for the 14-day trial and give the platform a test run.
Who knows, it just might be the solution that your online business has been waiting for.
Disclosure: I am an independent Kartra Affiliate, not an employee. I receive referral payments from Kartra. The opinions expressed here are my own and are not official statements of Kartra.