It has been a long while since the only form of marketing was direct and intense advertising on television. Marketing has moved far beyond this sole approach for something less abrasive, something less straight to the point, and also something that can feel a bit more genuine.
You do not have to hold a product up to your face with a winning smile to encourage the sales to roll in; there are subtle, tried, and tested ways that will see great results too.
If you are wondering how you can take a less direct approach to marketing but still gain all of the recognition, then read this piece to find out more.
Marketing campaigns can be filled with cluttered advertisements, and brands use so many visual techniques to get their message across these days. This can be overwhelming for the consumer, which will put them off trying to find out what the actual ad is about and will more likely deter them from using your brand. A minimalist brand design or marketing campaign will stick out like a sore thumb in a good way, and consumers can easily make the connection between a minimalist design and text that gets straight to the point.
Get Straight to the Point!
You do not want to catch the reader’s attention only to then waffle and not give clear, concise information about your brand or product. The average attention span for a human is now shorter than a goldfish, equivalent to just eight seconds. This means you want to be able to say what you need to say within that eight seconds, or else you have lost them! Make sure your message is clear and concise, and if you have more to say, the important part of these eight seconds is getting them to want to learn more.
Use Your Customers as Walking Endorsements
Your customers are your biggest fans, and they will be more than happy to talk about your products if you give them a good reason to. That being said, you do not even need them to tell others about your brand to be a walking endorsement – this is where brand merch comes in. If someone is happy enough with a brand, they will often display it on bags, pens, stickers, etc., for everyone to see. Give your customers the opportunity to do just that and create some custom merch from anthembranding.com. There are plenty of products to choose from, so you can get creative with them too.
Think About Delivery
You will want to think about your target audience and the way in which you should deliver your message. Do you want it to be fun and humorous? Would a video or a blog post be more beneficial? What kind of design or style will catch their eye? Even if you have a product that might not be categorized as particularly interesting, you can make it interesting by captivating the audience.