As we live in an ever-changing world, keeping pace with those changes is essential. If you think your sales are declining or that your customers are starting to lose interest in you, maybe it’s time to shake things up for next year.
The company logo is considered the protector of a brand. You need to give a new perspective and improve it whenever possible. Designing your logo is something that must be done carefully, and at the right time. All businesses want to have a powerful logo that can stand out and serve their purpose.
Below are some tips regarding the areas that you can work on to help improve your logo for the coming year, and to take your brand to the next level.
1. Research better.
Keep in mind that designing a beautiful logo is not enough. Logo design is not only about creating something that looks pretty; it’s also about displaying what your brand stands for. Do extensive research about your company’s target market and what your product is all about before you go sketching out logo ideas. You can research and see logo design options for some start-up ideas.
If your logo has been around for a long time, you may realize that it’s starting to blend in. You need to make it stand out among the rest.
2. Understand your company.
Research is only the first step in understanding your company. It’s time to dig deep with details such as your target audience, your competitors, your core vision, your goals, and most importantly, why you need a new logo design.
Some of these may seem unnecessary, but they’re actually specific and essential for your logo’s details.
3. Keep it simple and straightforward.
When you have a complicated logo, the chance is greater that you’ll never deliver the message about your brand to your target audience. They won’t understand a logo with too many details. Plus, it’ll be too hard for them to recognize in the future. Strive to keep it simple.
If you’re using too many colors, it may overshadow the symbols and look bizarre. You must choose your colors wisely, with extra care and attention. Sometimes, it’s the colors that create a stronger impact on the audience. Your logo must also be visually appealing so that they remember it for longer periods. The more they remember it, the more likely they’ll be to buy it.
4. Experiment with something new and get out of your comfort zone.
One thing to consider in making an extraordinary logo is to use a unique and distinctive font. There are plenty of new fonts released all the time. Do some extensive research and you’ll discover that you don’t have to spend so much money on new fonts. Be experimental with your designs – especially with different fonts, and soon you’ll find the one that suits you best.
5. Be smart in choosing a tagline.
This may not apply to all logo designs, but some have a tagline incorporated. The slogan is relative to your logo since most of the time, they also appear together. If you are recreating your logo, you must revise your tagline too. The tagline should coincide with your logo and must briefly state your business’ core vision.
Also, make sure that your audience can easily remember your tagline. Just like with your logo, the more they remember it, the more likely it is that they’ll come back.
6. Understand psychology.
You might as well know that in reality, no one will ever look at your logo for too long. Therefore, it’s very important that your logo makes an impact. Your logo needs to captivate people’s subconsciousness. A proper understanding of human psychology can help you to come up with better designs that connect on this level.
7. Test the market
After you’ve undergone those tips above, the next thing to do is to check how the target audience, the experts and the public react to your design.
You can ask loyal and potential customers alike for their honest opinions on what they think about the new logo. It’s also beneficial to hear the opinions from professional designers. Sometimes, getting the perspective from people outside your team is the way to get realistic feedback and suggestions.
Every business owner wants what’s best for their company. So, take your time when you are redesigning your logo. The more attention you provide to detail, the more likely it is that you save yourself from starting over again and again. In improving your logo design, you’re already one step closer to building an exceptional identity for your brand and business in the eyes of your target audience.