One of the easiest ways to get a search engine to notice you is when a high-authority web page sends external links to your site. Often, backlinks are the shortest path to search engine success. However, it’s not just the number of links you acquire, but also their value.
Snagging backlinks from strong publications and eCommerce businesses can be harder than it seems, though. Frequently, you’re looking at a lot of networking and content marketing. That doesn’t mean that there aren’t smarter ways to show up in the search results in 2020.
Consider link round-ups.
Whether you’re writing your own link round-up or are trying to get featured in one, these types of posts are known for generating large volumes of traffic, thereby creative successive paths back to your site. The initial object of any link round-up is to collect a wide variety of expert opinions in one easy-to-read format.
Of course, the round-up part comes from the fact that you’re linking each blurb back to its original source. While it may be time-prohibitive to create your own post, getting featured in one isn’t always as difficult as you might think.
Some sites feature regular round-up posts that solicit expert opinions on various topics. Typically, the best way to find a feature opportunity is to take to social media. Different outlets frequently hold digital roundtables that allow industry experts to chime in with think pieces, opinions, and unique takes on various topics. Even if you don’t have the time to contribute a fleshed-out blog post to a roundtable, you may still get your tweet or social post featured in an outlet’s articles simply by partaking in the conversation. Whatever given node of discussion you use has the potential to send a solid amount of traffic back to your site.
Try guest posting.
A popular way to score external links is by guest posting on popular sites that are requesting contributors. Too often, though, guest posting is easier said than done. Reputable sites often get hundreds of requests. Even if you pitch a high-quality article, there’s no guarantee that an editorial team will get back to you in a timely manner or offer external links. Instead of that, you could try out a guest posting service.
Many of these services have teams of top-tier authors that already have extensive portfolios and networking connections. This way, you can get your business on quality websites and score the external links you need to stay competitive. Whether you’re writing about GitHub or the “first returned path” concept of Java, you can use a guest posting service to help you find the right venue for your content.
Use case studies and whitepapers.
Tired of working for external links? Get them to come to you instead. Content creators are always looking for reputable sources and statistics to reference in their posts. If you can position yourself as a provider of said resources, you’re sure to pick up a few much-needed external links. Plus, case studies and whitepapers have additional benefits as well. Over time, you can turn them into gated offers. A gated offer requests a customer’s contact information in exchange for documents, demos, or free trials. It’s a great way to propel your sales funnel and your marketing efforts at the same time.
Request agency assistance.
Sometimes, securing external links on your own gets too complicated. Search engines are difficult beats to conquer, after all. If you want to improve your backlink profile but aren’t sure where to start, try reaching out to an agency like LinkGraph, especially if you want to chart higher in the SERPs. Whether you’re just beginning your backlink profile or you’re ready to secure some newer, more valuable links, an agency can help you every step of the way.
Your backlinks shouldn’t fall by the wayside. As an important cornerstone of your SEO strategy, you need to secure strong external links to really dominate the search engines.