How to Boost Your Social Engagement Using Video

Social engagement means how many social media users engage or participate in your content to build your brand’s online persona.

Whether it’s through likes, comments, retweets, shares, or subs for YouTube channels that you may own, all help in building your brand’s identity. Higher social engagement leads to a higher number of leads which can ultimately help your community grow bigger than ever.

What actually is social engagement using video?

Now that you already know what social engagement really is, let’s talk about social engagement using video. It means to create and publish creative and fun videos on your social media platforms like YouTube, Facebook, Twitter, Instagram, or TikTok that attract user’s attention and ultimately help in building trust and goodwill of your brand by increasing the number of social engagement. Videos can be in the form of:

  • Vlogs
  • Live video streams
  • Product reviews and demos
  • Video ads
  • Video interviews
  • Tutorial videos

Why is social engagement using video important?

A social engagement using videos can be a great marketing tool and can help you generate plenty of sales. According to wyzowl stats, 86% of video marketers say that videos helped increase traffic to their site, while 87% said that videos helped them earn a good return on investment. Also, audiences are more interested in hearing and seeing a product rather than reading about it because videos show the product’s real shape, size, color, and use. Video simply gives the buyer a realistic perception of a product. This can in return increase your company’s profits.

Factors to Consider for Creating Video Content

If you think that you can make any video, upload it on the internet and you can magically earn millions of followers the next week. Well, you are not thinking straight. First off, you need to ensure the video that you create is worth watching and eye-catching to boost your social engagement. Nobody would want to watch a tedious video. Therefore, here are a few factors to consider for creating videos that are worth every effort:

Create interesting thumbnails

Whenever you’re scrolling through tons of videos, the first thing you notice is its thumbnail. If your thumbnail is interesting and customized according to the video, it can easily grab the user’s attention and they will most likely play the video. You may know the drill by now: more views, more shares, therefore leading to increased brand awareness.  

Never compromise on the quality

Whether it’s the audio, video, script, or music quality, make sure they are top-notch. You can even answer this question for me. How likely are you to watch a grainy video than a pristine video? The answer is obvious. Below par quality videos are deemed as unappealing and exciting. Therefore, make sure you work on making your video the best to get more clicks.

Create an attention-grabbing introduction

Try to relate your video to the user’s concerns and views. Try to grab their attention at the start of the video, and I guarantee you, this can earn you lots of views. At the beginning of the video, you can tell your audience that they need to watch the whole video to understand an important topic or stats that will be covered at the end of the video. They will be hooked, trust me.

Use the right tags

First off, you need to research the most relevant tags to your social video content. Then use these tags in your video because this will help target the specific audience more directly and capture the right audience for increased engagement.

This article How to Boost Your Social Engagement Using Video appeared first on Entrepreneurship In A Box by Dragan Sutevski

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