In the midst of an international crisis of epic proportions, businesses face a myriad of different challenges and obstacles to success.
From finding skilled staff to cover for team members who are shielding or ill, through to cash flow issues and reduced demand, there are a lot of issues for companies in every sector.
Some niches, such as protective equipment and anti-bacterial cleaning products, have prospered over the past few months.
Others, such as the entertainment, tourism, and fine dining industries, have struggled, thanks to persistent lockdowns and travel restrictions.
Businesses that are looking to prosper despite these challenges must adapt and promote themselves to their target market.
Due to the lockdowns and the changing habits of consumers as a result of the pandemic, businesses will have to adapt in order to continue to reach potential customers.
For business leaders who want to continue to reach their target audience, here are 7 innovative ways that you can get your company noticed in 2021.
Use SEO To Get To The Top Of Search Engine Results Pages
Search engine optimization, or SEO, isn’t a new concept. It’s been around for many years, but in an age where consumers are stuck at home with only their electrical devices for the company, it’s more important now than it ever was before. Getting to the top of search engine results pages is crucial to being noticed by potential customers. If your business doesn’t engage in SEO and digital marketing, then now is the time to start. If you want to increase your SEO rankings and get your business noticed online, then read this article. It gives you an overview of the best ways to boost your site’s SEO and quickly grow your online reach.
Consider Using Radio Advertising
Radio might seem old-fashioned, but radio advertising can provide a good return on investment if you choose the right station and create an engaging advert. With so many individuals now spending more time at home, or in their cars instead of taking public transport, you could reach an even wider audience by advertising on the radio. Radio advertising is particularly useful for local businesses that want to reach a specific target audience in their community. It’s also much more cost-effective than TV advertising, so consider checking out radio advertising options to get your company noticed during these challenging times.
Make A Podcast
Another option for businesses that want to take advantage of the spare time that consumers now have is to launch a podcast. Podcasts are great for home workers and drivers who work in essential sectors such as transport and logistics. These short shows require surprisingly little equipment and expertise to create, as many software solutions online can do most of the hard work for you. All you need to do is come up with an idea and then create an engaging show. Use your business’s expertise in its niche, and its contacts, to create enticing content that inspires listeners and shows that your organization is a thought-leader in its sector.
Start A Business Vlog
As the name suggests, vlogging is a hybrid between video and blogging. Essentially, vlogs are video content that shares instructions or insight with watchers and online followers. Much like starting a podcast, launching a vlog is surprisingly easy, as there are many software products on the market that can do most of the editing for you. There are also many video production agencies that you could work with if you want to invest more time and money into your vlog. As the video is a much more accessible medium than writing, you might be able to reach a wider audience with your vlog than with your business blog.
Use Influencers To Promote Your Products And Services to Target Audience
Influencer marketing has become popular over recent years, and the pandemic has only boosted its potential. Influencers are becoming more and more important to businesses, so you should consider using them to promote your company and reach your target audience. Influencer marketing works by mobilizing the vast followings of popular social media personalities. While social media influencers are often associated with the beauty and fitness communities, there are in fact, influencers in almost every market and niche. As a result, you should be able to find the perfect influencer to collaborate with and to promote your products to their followers.
Manage Online Reviews
Word of mouth is a powerful tool that your business must harness to get noticed. If your company doesn’t already share its positive testimonials and use them as part of its marketing and advertising campaigns, then you should consider using this approach. While positive comments and reviews can be beneficial to your company’s reputation and draw in new customers, negatives ones can also have the opposite effect. As such, you need to make sure that you manage your online reputation and that you are active in responding to any negativity.
Responding in a professional and coherent way, and explaining any situations that are out of your hands, can help you to deal with both the upset of the customer and the potential repercussions of the bad review. In many cases, by promptly taking action, you can persuade the commenter to remove or amend their comments. If the comments are unfair or biased, then you could also consider reaching out to the platform on which they are published. If the comments breach the platform’s terms and conditions, then they might be willing to take it down.
Check Out New Advertising Opportunities
Much like any digital sector, online advertising and marketing is continually evolving. New platforms launch regularly, and trends change, so you need to make sure that you stay up to date with these developments. Stay informed by following marketing blogs and news outlets online. There are many platforms out there, so you’ll be able to find a selection that will meet your needs. As well as staying up to date with industry developments, you also need to make sure that you evaluate your marketing strategy regularly. Set time in your schedule every few months to review your marketing and advertising strategy and to work out if there are new avenues that your company should explore.
Make sure that you review the goals of each advertising and marketing campaign. If a campaign isn’t meeting its targets, then you could consider altering it or canceling it, to ensure that you don’t lose too much money. Making regular reviews of your strategy and adapting it quickly means that you can improve your overall return on investment for your marketing endeavors.
Reaching your target audience is the first hurdle for any business looking to improve sales and grow. During a pandemic, getting noticed is even more important than usual. The business market is incredibly competitive right now, and as such, only the inventive and persistent will survive and thrive. These tips should help you to find innovative new ways to reach your target audience and get them interested in your offering. Continue to adapt and embrace new forms of promotion for your business and you should be able to achieve your company goals despite the challenging circumstances that every organization faces currently.
This article 7 Ways To Reach Your Target Audience During The Pandemic appeared first on Entrepreneurship In A Box by Dragan Sutevski
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