Is your company taking part in a trade show?
Trade shows often serve as excellent opportunities to showcase what your company does and grow your customer base. In order to do so effectively, though, you need to know how to communicate well with trade show visitors and sell yourself at your booth.
So, how do you make the most out of your trade show presence? Below, we’ll go into a variety of trade show ideas to prepare yourself to do well. Keep reading to learn more about the best trade show booth ideas!
1. Decide on a Focus
As soon as you decide to attend a trade show as a company, you should sit down with your team and decide on a focus for your booth. Do you want to share something about what you do? Tell your potential clients or new partners about the exciting directions you wish to take your company? Showcase your new product or service?
No matter which aspect of your company you choose to focus on, make sure you have a reason for why you want to spotlight it. What do you want to accomplish? Is your goal to gain new customers, forge new partnerships, or grow your email list?
Tailor your booth presentation to these goals.
2. Make a Jeopardy Wall
Not many of us think of Jeopardy and associate it with business opportunities at a trade show, but some companies have used the popular game show’s model to their advantage.
Using an iPad or another touchscreen tablet, make a Jeopardy wall and create your own game by asking questions pertaining to your field or company. You can either have visitors touch the screens for the answers themselves or play a full-on game in which people rack up points instead of dollars. To the winners, have company-related merch on hand.
This will attract a crowd in no time and make you memorable!
3. Feature Giant Smartphones
Want trade show ideas that draw potential customers in and hold their attention long enough to get them to complete an action?
Consider purchasing large touchscreens and fashioning them to resemble smartphones. Then, use these screens to demonstrate new apps, video content, or other pertinent pieces of information! Don’t forget to ask your visitors to sign up for your e-mail list!
4. Promote Your Social Media Presence
Even while you’re interacting in-person, you should do your best to promote your social media presence online. After all, the people present at the event are just a fraction of your potential clients, and you have the opportunity to share your trade show story with those who aren’t there.
In addition, encouraging trade show attendees to engage with you on social media fosters better relationships with your clients.
But how do you get them to engage? First of all, always have your social media account information on hand so they can find you no matter what platform they use. Then, consider running a social media event. Maybe feature a fun photo booth challenge, in which the most creative group or individual wins a fun prize, or create a hashtag that gets the conversation about your event going.
5. Get Some Virtual Reality Headsets
Ever since their creation, many people have wanted to try virtual reality (VR) headsets for themselves. These goggles have a built-in screen that immerses you in another place, letting you experience it without having to actually go anywhere.
For businesses, this gives you a great opportunity to take advantage of people’s curiosity and use it to show them projects you’ve been working on. So, if you’re a construction company, you might want to show them a building you’ve been working on. If you want to emphasize your corporate social responsibility, use VR to show trade show attendees what you’re doing.
6. Tell Your Story
People remember stories, especially ones that evoke emotions. Stories help your customers form an emotional bond with your company, which then makes them more likely to buy from you when they next need your products or services.
Even if you don’t think you have a story to tell, you do. After all, every company started because someone had a dream to impact their field in a certain way. If you can’t think of anything else you want to focus on, tell that story.
Of course, you can also tell other stories. If someone has been specifically impacted by your products or services, ask them to record a video to share with the attendees of the trade show. This gives others the chance to see the benefits of what you do.
7. Craft an Experience
Want to make sure the trade show attendees talk about you and encourage other people to go to your booth?
Create an experience for them.
For instance, if you are a non-profit that specializes in helping people who are persecuted for their identities, take your visitors through the daily lives of the people you help. This lets them visualize what it would be like to live this way and encourage them to get involved.
If you aren’t a non-profit, you can still craft an experience for your booth visitors. Do this by showing how your products work and letting your clients try them for themselves!
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Ready to Implement These Trade Show Ideas?
Are you ready to put some of these trade show ideas?
When you go to a trade show, it’s important to know how to best present yourself. Using the trade show display ideas listed above, you increase your chances of drawing people to your booth and converting them into loyal clients!
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