Congratulations. You did it! You set off on your own path and created a business you can call your own.
It’s an exciting time to become an entrepreneur with so much opportunity in front of us. The only problem is most startups fail, around 90 percent, so what are you going to do differently to stand out?
That is where marketing comes in – building your brand and getting your name out there will help take your business to the next level. If you are an entrepreneur, keep reading this guide to learn five marketing ideas for small businesses that will give you a step ahead of the competition.
1. Create Valuable Content
Consumers will come to your business looking for one thing – some form of value. Value can be added through:
- Superior products
- Or Content
If you already have a superior product, you will have to market it in order to reach consumers. Creating valuable content for consumers can be one way of “reaching the masses” and getting your name out there.
The content you create should resonate with consumers and grab their attention. There are several different types of content capable of doing this, including:
- How-to videos
The easier the content can be viewed and understood, the better.
2. Engage with Consumers
Consumers like to feel engaged with businesses – they like to feel like they are included.
According to Constellation Research, companies that focus and improve upon consumer engagement can increase cross-sell revenue by 22 percent.
Engaging consumers don’t have to be difficult or a time-consuming event. It can be as simple as responding to users on social media. Taking the time to engage with consumers will show them you care, and many times they will become repeat customers this way.
3. Post Testimonies & Reviews
In general, humans look to other humans for support when making decisions they are uncomfortable with, including shopping decisions.
A research report from the Spiegal Research Center shows that almost 95 percent of consumers will seek out reviews before making a purchase. Displaying positive reviews directly on your website can help you establish credibility.
4. Attend Local Events
Attending local events can be an excellent way of meeting new people and spreading your message. Events can include things like
- Sidewalk sales
- Street fairs
- Local markets
Networking through these events can be extremely beneficial and can open up new possibilities. This can be useful for those looking for restaurant marketing ideas, as they can hand out samples.
5. Create a Landing Page
A landing page is simply a dedicated website specifically designed for a certain purpose, like to sell a product or service.
Creating multiple landing pages is one of those real estate marketing ideas that has taken off in the past few years. Having multiple landing pages will help tailor each one towards a certain niche, decreasing visitors’ chances of bouncing.
If you are looking to build an effective landing page, it may be best to hire a professional web development and design team, like the XPM Agency.
Take Your Marketing Ideas to the Next Level
Building your brand and establishing a connection with consumers is the number one priority for marketing. Using these five marketing ideas will help you get started on the right path towards a brighter future.
For more interesting marketing ideas and other resources for business, check out the rest of our website!