About 93% of internet traffic goes through a search engine, which just goes to show that search engines’ influence in the digital world is enormous. This is why businesses can’t fail to incorporate search engine optimization (SEO) into their business strategy.
However, creating a solid SEO strategy is not easy as it involves many steps. You have to learn about search engine strategies and how search engines work.
Considering how you have limited time, it’s essential to understand why SEO is worth your time, and the best way to do that is by looking at its benefits:
1. Analytics are Widely Available
Analytics is a set of metrics that shows you how much a marketing strategy changed your business’ output through numbers or percentages. Companies often use analytics to determine whether they should continue implementing their system or not.
In your case, analytics will be what decides whether your digital marketing strategy works or not. This is quite important since it prevents you from implementing an ineffective strategy.
For starters, analytics are not present in all marketing strategies. You may struggle to find analytics tools for SMS marketing, email marketing, and the like.
Luckily, there are numerous SEO analytics tools on the internet, such as:
- Google Analytics
- Google Search Console
- Google PageSpeed Insights
- Google Keyword Planner
- Ahref’s Backlink Checker
Contrary to common belief, Google’s Search Console and Analytics are not the same—the difference between Google Analytics and Google Search Console will become more evident as you explore the Google search engine more extensively.
2. Broad Application
No matter the industry your business operates in or what kind of competitors you have, an SEO strategy is always applicable.
Do you operate a spa salon? You can use SEO. Is your business involved in sports? SEO can help you get leads. Are you a real estate agent? Implement an SEO strategy.
The point is, the influence of search engine optimization can apply to all industries. However, although SEO is a jack-of-all-trades marketing strategy, it can also specialize itself for specific industries.
To be precise, SEO for SaaS companies, medical practices, and online businesses is an ingredient to success since these kinds of companies have a strong connection to the digital world. Speaking of which, SEO can help businesses in a vital aspect—credibility.
3. Improves a Business’ Credibility
Showcasing your achievements, building a relationship with your audience, using testimonials—these are just a few things that can improve a business’ credibility.
However, behind these time-consuming tasks, there is one technique that improves your credibility without much effort—SEO. So, how does SEO affect your credibility?
To begin with, if your website is ranked higher on search engines, you will get to the first page of search results, and you should know that websites on the first page are often considered by search engine users as more credible than those on latter pages.
Simply being on the first page automatically makes your business seem more trustworthy. Of course, this rule doesn’t only apply to Google.
4. Google is not the Only Search Engine
As you may already know, Google is the most popular search engine out there, but that’s not to say that other search engines are obsolete. In fact, you probably use a platform that you didn’t know is a search engine—YouTube.
Other examples of search engines include:
- Yahoo!—225 million users
- Bing—126 million users
- Yandex—53 million users
- Qwant—50 million users
- DuckDuckGo—25 million users
- Ecosa—16 million users
As you can see, they each have considerable numbers of users, and you most definitely don’t want to miss that. Although they cannot compare to Google’s 4 billion users, these search engines have one thing in common—marketing on these platforms is affordable.
5. Affordable Advertising Tool
You might’ve heard of different SEO tools in the past, such as SpyFu, MOZ Pro, SEMRush, Google Keyword Planner, and others. They have their own price tags, so, naturally, you don’t know how their cost compares to other marketing strategies.
Generally, SEO marketing cost ranges from $500—2000, depending on the size of your business. The best part is that most companies say that for every $1 they spend for SEO, they receive revenue of $8. So, not only is SEO affordable, its potential ROI is also huge.
Implementing search engine optimization into your business isn’t as easy as people. Sure, you can hire an SEO consulting company, but that’ll only incur further expenses, and that’s not a very good idea, especially for entrepreneurs and small businesses.
With all these problems, it’s only natural for you to have second thoughts. Still, now that you know how much of a changing SEO can bring to your business, it’d be a lot easier to take the initiative and start developing your SEO strategy.