FatJoe (no, not that Fat Joe or Mary J. Blige or Ja Rule, or any rapper for that matter) is an SEO service that aims to provide a broad view of SEO to consumers. While it’s certainly an admirable service, it simply doesn’t stack up when compared to a good number of competitors.
Your SEO company needs to provide you with the most bang for your buck. If you’re currently using FatJoe, there are a few reasons why you should strongly reconsider your SEO provider of choice.
1. Piecemeal Services
Imagine going to a restaurant that serves everything a la carte. That seems a little odd, doesn’t it? Unfortunately, that’s kind of how FatJoe operates. Instead of offering nice service packages, bundles, or holistic SEO plans, the brand expects you to pick and choose your services. If you’re familiar with how competitive search engine optimization has gotten in recent years, you’ll know that this strategy doesn’t work. On top of that, if you want the full suite of services, you’ll need to be ready to shell out some serious cash.
Search engine optimization needs to be done on a more comprehensive level. While it’s nice to pay for blogger outreach to get a couple features here and there, without strong backlinks, smartly-optimized content, and added SEO consultation, you’re going to have a hard time getting your results to stick.
2. Negative Feedback
Most SEO companies are acutely aware of how their brands are perceived. After all, if they say they can help your search results look polished, shouldn’t they be able to do the same for their own? You’d be surprised at how many providers offer brand management and reputation services but have large amounts of negative feedback. That’s the case with a good amount of FatJoe reviews.
Some of the company’s feedback is a little on the egregious side, too. One common complaint is that links aren’t well-distributed. Some consumers have reported that they’ve seen too many links sent out for placement on the exact same site in the matter of a day. Repeat features aren’t always a bad thing but a dozen links on the same site in the same timeframe? It’s not going to stick.
Instead, look for a company that can guarantee the domain authority of the placement sites and won’t spam your content during the outreach process. Google is only getting more sophisticated and even the slightest whiff of link spam can tip the search engine off.
3. Low-Value Information
This stems directly from customer feedback. If you’re paying for blogger outreach or content marketing services, don’t you want that content to be…well…high-quality? After all, Google values relevant, quality content very much. FatJoe, on the other hand, doesn’t seem to. Even though the site relies on human writers, they don’t always vet the quality of the finished product in the way that they should. This can add up to both a waste of money and SEO effort. Honestly, if you were looking for why you should stop using FatJoe, this should be the kicker. In many ways, you’re simply not getting what you paid for.
Content needs to be relevant, targeted, and SEO-rich. If you’re receiving paid products that don’t meet that mark, that’s a major red flag.
While there are other reasons to more thoroughly vet your chosen SEO provider, these are some of the most telling. Unless you have family ties to someone who works at the company, FatJoe might simply not be worth the investment.